How 21-year old Adeniran Gbemisola is taking entrepreneurship to the next level selling Data, Vouchers and foodstuffs online


Adeniran Gbemisola Ann, a graduate of Olabisi Onabanjo University with a degree in Chemistry Education, isn’t following the typical path. Driven by a desire for self-sufficiency, she launched her online venture in October 2022. “Life is really unfair, and only a few get lucky waiting for things to happen,” the Osun State indigene says, explaining her motivation. “I wanted to have something going for myself, no matter how little.”

Ann’s online store offers a variety of dried meat parts, from cow legs and tinko (cow tripe) to bokoto (cattle hooves) and innards. But the journey to success hasn’t been without its challenges.

The online business landscape can be a harsh environment, especially for young entrepreneurs. “There’s a lot of competition,” Ann explains. “But on top of that, there’s a lot of pretense, hate, and toxicity.”

She describes a culture where “influential people only want to deal with people who, pardon my crass language, ‘lick their asses.'” Staying true to her genuine personality, Ann has found it difficult to navigate these dynamics. “I’m a very genuine person,” she says. “So even though I know and have connections with some influential people early on, that connection gets cut once the ‘ass lickers’ and worshippers come into play, and that’s really affecting my business and reducing the outreach it has.”

Despite these challenges, Ann’s entrepreneurial spirit remains strong. She leverages her social media presence (@_a_nnalisa) not only to promote her dried meat products but also to offer a wider range of services.

“Business isn’t everything,” Ann says. “I’m planning to go for NYSC in a few months and will set up my life from there.” Her talents extend beyond the digital realm – she’s a skilled cook and baker, a skillset she hopes to incorporate into her future endeavors.

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Currently, Ann resides in Ijebu Ode, Ogun State and works as a virtual assistant for “some wealthy people,” further diversifying her online income streams. “I actually started part of my business because of my mother,” she reveals. “She mentioned she was struggling to find certain food items, and that sparked the idea to help people source what they need.”

In five years, Ann envisions herself as an established young woman, “in her own apartment, trying to venture into more business and make a name for herself.”

“I see myself maybe even having a small bakery or something on the side,” she adds.

With her determination, resilience, and willingness to explore uncharted territories in the online market, this young entrepreneur from Osun State is a sure bet to overcome obstacles and continue making waves. Ann’s story serves as an inspiration to aspiring go-getters, proving that success can be found in unexpected places, as long as you have the drive and resourcefulness to carve your own path.

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