Twitter’s owner Elon Musk and its new CEO has revealed on Sunday that the social media network would discard its name and bird logo.
Musk said the app would be rebranded with the new name ‘X’ and move quickly into payments, banking and commerce.
Tweeting a picture of the company’s new logo – a white X on a black background – late Sunday night, Twitter chief executive Linda Yaccarino said “X is here! Let’s do this.”
Musk also Musk changed his profile picture to the company’s new logo, on Sunday night.
He described it as “minimalist art deco,” and changed his Twitter bio to “X.com,” which now redirects to twitter.com.
Musk had earlier tweeted that “If a good enough X logo is posted tonight, we’ll make (it) go live worldwide tomorrow.”
Musk also tweeted that under the site’s new identity, a post would be called “an X.”
The changes were not visible on the website as of 0630 GMT Monday.
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