As the advancement in virtual entertainment continues to entice the sights of mortals across the world, the growth of the Nigerian movie industry cannot be overemphasized over the years. However, no matter the level of quality a dexterity posseses, there would be a loophole, which is the very key to getting better. This is the bone of contention behind the alarm raised by a popular nollywood actor, Yomi Fabiyi, the actor dissected the various aspects of the industry that needs keen attention.
He wrote:
I just have to go straight to the point if the idea of SOCIAL MEDIA to MOVIE SET or SOCIAL MEDIA to Producer does not stop, we will kill the movie industry and enthusiasm of our the infinitesimal investors. Natural curse await us when we get older and weaker no matter what we have accrued today. We are feeling the heat already.
One of the HALLMARKs and THE SUSTAINABILITY of the Yoruba movie industry is culture of respect, gratitude, patience and filming backgrounds. Stars, I mean real stars emerge because the green horns go through the right channels and training.
It is however dangerous because those allowed to climb the ladder are coming from backgrounds most do not know. While they sacrifice to sustain the tradition and culture of the craft, those without backgrounds do anything to ruin it provided it earns them instant gain, most especially fame. 99% of us are on this blame and we must accept it. Time to REBUILD. The industry need a DOOR!
In addition, the marketers who previously finance 90% of movies have equally relented. They are their own enemies in some ways. Some of them promote untrained, uncultured strays through the back door too. They don’t care, why they choose to do this to their investments I don’t know.
One other scourge with the marketers is that their trade requires EXPANSION more not RELOCATION only. Scarcity leads to PIRACY. Making people travel from different states fortnightly, endure queues in different stores is a deliberate attempt to kill the movie market. When people wait tirelessly, they resort to pirated copies. If Coca-Cola distribute that way, they soon be out of business. Check how the PIRATES distributes.
And suddenly, marketers do not advertise in Radio, TV or do posters again. Actors and film makers who toil hard on locations are turned ONLINE MARKETERS. Actors begin to hate on each other for not promoting, what happened to FACEBOOK and INSTAGRAM sponsored Ads. By and large, it has negative effect on individual brands. TRUTH BE TOLD.
The industry, sector by sector need SERIOUS RESTRUCTURING and honest synergy. Save Nigeria Movie industry now.
Yomi Fabiyi
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